A crypto venture linked to former U.S. President Donald Trump has launched a new digital-asset lending platform, opening what it describes as a $3.4 billion token-backed loan market, according to Bloomberg.
Platform launch and scope
World Liberty Markets, part of the Trump-associated World Liberty Financial ecosystem, said the platform allows users to lend and borrow a range of crypto assets. Supported tokens include the project’s own USD1 stablecoin and WLFI governance token, alongside major cryptocurrencies such as Bitcoin, Ether, USDC and USDT.
The company said the service enables users to post digital assets as collateral in exchange for loans, placing the platform within the broader crypto lending sector that includes both centralized and decentralized providers.
Token valuation and market size
Bloomberg reported that the $3.4 billion figure reflects the combined market value of tokens linked to the lending initiative, rather than the size of loans currently outstanding on the platform.
World Liberty Markets has not disclosed detailed metrics on initial liquidity, active borrowers, or transaction volumes at launch.
Political and regulatory context
World Liberty Financial has drawn attention due to its association with Trump-linked entities, as well as its public promotion of crypto-related initiatives amid ongoing debate in the United States over digital-asset regulation.
The launch comes at a time when crypto lending activity is gradually recovering following the 2022–2023 sector downturn, which saw multiple platforms collapse after liquidity shortfalls and risk-management failures.
Disclosure and availability
According to Bloomberg, the company has not released specific details on loan-to-value ratios, interest rates, or the jurisdictions in which the platform will initially operate.
